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Privacy Policy

Last updated: June 2026

Muudi values the trust you place in us. Protecting your personal information and respecting your privacy are central to how we do business. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, make a purchase, or interact with our brand and wellness products.

Information We Collect

When you visit our store or make a purchase, we collect personal information necessary to process your order and provide a smooth experience.

 

This may include:

  • Your name, billing and delivery address, and contact details

  • Payment information (processed securely by our payment providers)

  • Order history and purchase preferences

  • Communications or enquiries you send us

  • Health or wellness-related preferences you voluntarily share with us in relation to our supplements or product recommendations

 

When you browse our website, we may also collect limited technical information automatically, such as your IP address, browser type, device information, and activity on our site. This helps us improve performance, security, and user experience

How We Use Your Information

We use your personal information for purposes that are lawful, necessary, and aligned with your expectations, including:

  • Processing and fulfilling your orders

  • Providing customer support and product assistance

  • Sending service-related messages (for example, order updates or delivery confirmations)

  • Improving our website and services through analytics

  • Sharing updates, promotions, wellness content, or product news if you’ve opted in to marketing

  • Responding to questions relating to supplement usage, ingredients, or general wellness support

  • Complying with legal, health, or regulatory requirements applicable to the wellness and supplement industry

 

We do not sell your personal information, and we only share it where it’s essential to deliver your order or service.

Lawful Basis for Processing

Under South Africa’s Protection of Personal Information Act (POPIA), Muudi processes your information on the following lawful bases:

  • Contractual necessity: to process your purchases and provide services

  • Legitimate interest: to maintain and improve our business operations and customer experience

  • Consent: for marketing, cookies, optional communications, and any voluntary health-related information you choose to provide

  • Legal obligation: where we must retain information for tax, audit, consumer protection, or regulatory purposes

Your Rights Under POPIA

You have the right to:

  • Request access to the personal information we hold about you

  • Ask for corrections or updates to your information

  • Withdraw consent or object to processing (such as marketing communications)

  • Request that your information be deleted or restricted

  • Lodge a complaint with the Information Regulator at complaints.IR@justice.gov.za

 

We may need to verify your identity before fulfilling certain requests to protect your information.

To exercise any of these rights, please contact our Information Officer at communication@muudi.me

Information Officer

Muudi’s appointed Communication Officer oversees our compliance with POPIA and privacy best practices.

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Contact details
Email: communication@muudi.me
Telephone:
Postal Address:

Sharing Information with Service Providers

We work with carefully selected third-party partners who support our operations. These may include:

  • Shopify or Wix – our e-commerce platform providers

  • Secure payment gateways and processors

  • Courier and fulfilment partners – for delivery of your orders

  • Analytics and marketing partners – including Google Analytics, Meta (Facebook), Klaviyo, and similar tools that help us understand website usage, improve communication, and enhance customer experience

 

These partners are contractually bound to process information only as instructed by Muudi and in compliance with applicable data protection laws.

International Data Transfers

Some of our partners and service providers operate outside South Africa. When your information is transferred internationally, we ensure that:

  • The recipient is subject to laws or contractual terms that provide an adequate level of protection, or

  • Appropriate safeguards (such as data transfer agreements) are in place

 

Where Shopify is used, servers may be located in Canada or the United States, both of which provide recognised data protection safeguards. This aligns with Section 72 of POPIA

Cookies and Tracking Technologies

Muudi uses cookies to enhance your browsing experience.

  • Essential cookies help our site function properly (for example, to remember what’s in your cart)

  • Analytics cookies help us understand how our website is used and improve it over time

  • Marketing cookies (such as Meta Pixel and Klaviyo) help us share relevant offers, wellness content, and product recommendations

 

You can manage or withdraw your consent for non-essential cookies at any time via our cookie banner, cookie settings, or browser preferences.

Retention of Your Information

We retain your personal information only as long as necessary for the purposes it was collected or as required by law. When no longer needed, it is securely deleted or anonymised.

Security of Your Information

We use industry-standard safeguards, including encryption and access controls, to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Payment data is encrypted through PCI DSS-compliant systems, and all transactions are secured via SSL.

Health and Wellness Disclaimer

Muudi products are intended to support general wellness and are not intended to diagnose, treat, cure, or prevent any disease. Information shared with us regarding your wellness preferences or supplement interests is treated confidentially and only used to assist with your customer experience and product support.

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Customers should consult a qualified healthcare professional before starting any supplement programme, especially if pregnant, nursing, taking medication, or managing a medical condition.

Age of Consent

By using this website, you confirm that you are at least the age of majority in your region, or that you are providing consent for any minor dependents to use this site.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will take effect once published on our website, and the “last updated” date will reflect the latest version. If the changes are material, we’ll notify you where appropriate.

Contact Us

For any privacy-related questions or to exercise your POPIA rights, please contact:

 

Muudi – Privacy Compliance
Email: communication@muudi.me
Address: [INSERT BUSINESS ADDRESS]

In essence

We honour the same principles that guide our products — integrity, transparency, and care. Your personal information will always be treated responsibly, respectfully, and with your wellbeing in mind.

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